Adam Tentsa - Pass it on app

Swedish rapper Adam Tentsa has released only one copy of his new single ‘Pass It On'- only one person at a time can listen to it through an app on his Facebook page.

As Springwise reports:

With just over 100 listens at the time of writing, the single is destined to be a slow burner. However, the unique experience the app offers the listener, and the increased press the approach will bring to Adam Tensta, could reap rewards of it’s own.

I think it's certainly an interesting idea but a bit too exclusive when you're making your break.